Crypto Scores Big with Sports Teams

Akemona, Inc.
2 min readSep 3, 2021

As exchanges pour millions of dollars into the sports industry for sponsor and partnership deals, are they missing out on a huge opportunity?

Over the last several months we have witnessed major crypto exchanges partnering with athletes, leagues and teams in order to promote their platforms and grow user base. From FTX’s deals with Trevor Lawrence, Tom Brady, the MLB, and the Miami Heat, to BlockFi’s deal with top NBA Draft pick, Cade Cunningham, the exchanges understand the value of partnering in sports to drive growth within their fanbases. While these deals are a great way to market the platforms, are they really most effective in introducing blockchain and connecting with these fans in the deepest way? Akemona is betting on leagues, teams and athletes leveraging blockchain to issue digital securities, and allowing fans to invest and have a stake in the future success within the industry.

Akemona enables athletes, teams and leagues the ability to raise up to $5 million dollars directly from their fans. Whether an athlete has a business or cause they want to launch, or a team needs to make stadium improvements, they can open their projects up to their fans and let them purchase a bond or equity stake in the team or project through a digital security. By using blockchain, digital securities are owned directly by the fans, and held in their digital wallets. This provides the fan investors the ability to hold their investments until repayment, or trade with other fans.

Allowing fans to invest and benefit from the teams and leagues success is something that historically hasn’t been available to the average fan. This process has the potential to transform how the sports industry access capital, and strengthen the relationship between fan and team, in a way unlike no other.

To learn more about Akemona and the possibilities that can happen check out akemona.com/sports.

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